Trademark Guidelines

The university's trademarks are intended to present a positive image of GW and may not be altered in any way. GW has registered the trademarks that are shown on the Approved Logo Sheet (PDF) with the United States Patent and Trademarks Office. GW requires all individuals, groups, departments and organizations to submit their artwork for approval before using the trademarks for merchandise.

Contact [email protected] for merchandise versions of the GW logos—including the new Revolutionaries and GW Revs marks. To ensure prompt approval when submitting your artwork for approval, please adhere to these rules and guidelines for usage of the university's trademarks:

Merchandise Guidelines for Student Organizations (PDF)

Merchandise Guidelines for Staff/Departments (PDF)

Using the University Seal on Merchandise:

The University Seal is reserved for Restricted Use only. Request permission to use the University Seal from the Licensing and Trademarks Program at [email protected].

Athletics Marks:

The GW Primary Athletics Marks, #'s 25–30 as indicated on page 3 of the Approved Logo Sheet (PDF), must be used as a primary logo when advertising any of the university's athletic teams or programs.

The Tertiary Athletics Mark with University Name, #'s 37–42 on the Approved Logo Sheet, and the George Mascot (Tertiary Athletics) Mark, #'s 43–48 on the Approved Logo Sheet, require approval for usage from the Licensing and Trademarks Program.

GW Coaching Staff printing merchandise for use on team uniforms, practice gear and equipment should see the Guidelines for Varsity Athletic Coaches below.

Guidelines for Varsity Athletics Coaches:

The GW Athletics Moniker site presents guidelines for the approved representation of George Washington Athletics, a critical component of the overall brand and identity program for GW. It introduces key elements—official colors, typography and more—for marks such as the GW Athletics Primary and Revolutionaries marks.

These guidelines apply to GW varsity athletic coaches and student athletes, specifically usage guidelines on pg 38:

• The Athletics Primary Mark must be used as a primary logo on all uniforms, team practice gear and equipment, and must include the registration mark when used on gear or merchandise.
• The Revolutionaries primary mark must include the registration mark when used on gear or merchandise.
• The Secondary Athletics Marks, as indicated, can be used in conjunction with the Athletics Primary Mark or Revolutionaries.
• The three GW Revs configurations must receive prior approval to use from the Licensing and Trademarks Program.
• The GW Revs Shield configuration is reserved exclusively for athletics use only, and must include the registration mark when used on gear or merchandise.
• The George Mascot mark is reserved exclusively for athletics use only, and must include the registration mark when used on gear or merchandise.
• Preferred font types are Avenir Next LT Pro or similar alternative vendor fonts. Contact Licensing and Trademarks for guidance.
• The approved PMS colors for the Athletics Primary, Revolutionaries Primary mark and GW Revs configurations are BLUE 282 and BUFF 7502, listed on page 39.