Licensing & Trademarks

The Licensing and Trademarks Program (LTP) promotes, regulates and protects the commercial use of GW’s federally trademarked names and identifying marks both on- and off-campus. LTP is housed under Business Services, and works closely with the Department of Athletics and Office of Communications & Marketing in coordination of our trademark names and logos.

Want to add the GW logo to a shirt? Ordering merchandise for your student organization? Before you order merchandise with the University's trademark names and logos (PDF) then you must follow the university’s trademark guidelines, use a licensed vendor and get the design approved by LTP.

To purchase GW clothing and merchandise, check out our list of retailers.

External entities or third parties not directly affiliated with the university requesting to use the university’s trademark names and logos, must obtain permission by LTP and include a sponsoring GW affiliate.

For questions on trademarks, vendors, guidelines or third party logo usage, please contact [email protected].


Request to Use GW's Marks

GW requires external entities to obtain written permission to use the university's trademark names and logos. You must be an affiliate of the University and have a sponsoring office before submitting the Request to Use GW's Marks form.

Requests to Use GW's Marks

Submit Artwork for Approval

Before submitting artwork to vendors for printing, please fill out the Artwork Approval form with your artwork details for approval from LTP.  For guidance on how to use GW trademarks, please refer to the Trademark Guidelines.

Submit Artwork for Approval